Keyed-Up Motorsports Team
In late 2009, Raymond Key was granted permission by NASCAR to form a new Sprint Cup Series team for the 2010 season. Keyed-Up selected the number "90" for their first car with the goal of competing in the Daytona 500. Keyed-Up has been able to find sponsorship for the new car. As of the Daytona 500 their sponsors included 75000000.com, Wix Filters, Simpson Race Products, and Russo's Tinting. On January 16th, 2010, Keyed-Up Motorsports announced that Ergodyne Work Gear will serve as an associate sponsorship for the entire 2010 season.
Mears's first appearance in the car came in qualifying for the Daytona 500. The team qualified 39th but failed to make the race after the qualifying race. Mooresville, NC (December 4, 2009) - Keyed-Up Motorsports, the new NASCAR Sprint Cup Series team founded by prominent Virginia businessman Raymond Key and debuting its No. 90 Chevrolet Impala in the 2010 Daytona 500, announced today it has named long-time Key associate Zachary (Zac) Boals as the team's Director of Marketing.
Boals will lead the Keyed-Up Motorsports marketing and sponsorship teams and also oversee the team's activation of sports sponsorship execution trackside and at various non-NASCAR events thoughout the United States. Boals current priority is heading the new Sprint Cup Series team's search for high-quality, dynamic sponsorship opportunities. In addition, Boals will also oversee Keyed-Up's public relations staff. Keyed-Up Motorsports is very excited to have such a high-caliber professional on our Sprint Cup Series team as Zac Boals. said Raymond Key, owner of Keyed-Up Motorsports. "It's comforting to know that Zac leads Keyed-Up's efforts in developing mutually-beneficial sponsorship opportunities for our No. 90 Chevy Impala. All of us at Keyed-Up Motorsports look forward to working closely with Zac in the future."
Boals, a Virginia Beach, VA native, started his NASCAR career as a young pit crew member of Shannon Racing, competing through the short-tracks of Virginia and North Carolina. Boals continued in NASCAR with Shannon Racing as public relations manager for driver Joey Shannon. In 2003, Boals was named public relations manager for the Key Motorsports Camping World Truck Series team when it started operations. Boals then made the move in 2009 to the Sprint Cup Series when Raymond Key formed the Keyed-Up Motorsports No. 90 Chevrolet Impala Team.
"It's always been a lifelong dream to be involved with NASCAR on the Sprint Cup level. But, before I agreed to take this position I wanted to make sure Raymond (Key) had the same passion and desire for the sport as I had." said Boals. "After meeting Raymond over breakfast, I knew that he was what a team owner should be. I highly respect Raymond's commitment to lead Keyed-Up Motorsports to victory lane. And I'm proud to be a member of his team."
About Keyed-Up Motorsports in the NASCAR Sprint Cup Series
Founded by prominent Virginia businessman Raymond Key, Keyed-Up Motorsports in the NASCAR Sprint Cup Series is the sister team of Key Motorsports, a NASCAR team owned by Key's older brother Curtis. Keyed-Up was formed in 2009 to expand the Key family-owned racing operations to the top three tiers of NASCAR. Fielding the No. 90 Chevrolet Impala, Keyed-Up Motorsports plans to race to win and will make its highlyanticipated NASCAR Sprint Cup Series debut in the 2010 Daytona 500.
Keyed-Up Motorsports Team Video
